Product and Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Product and price Strategy - Essay Examplete a course of industrial and office-based computer and laptop solutions, on with state-of-the-art services, software collaborations and innovative accessories.EJs Innovations and More has a wide node base for exclusively of its electronic product headings. This product will make full use of access to the existing customer base as they are all potential users of computers and laptops. Furthermore, they are already familiar with the denounce divulge of EJs and have the trust relationship and faith in the product quality and service self-assurance of the company.With this product, the company is planning to target all computer and laptop users. The potential customers range from 14 class old girls and boys to aged, retired gentlemen and ladies. However, this plan outlines the target audience, described later, for this particular wave of marketing.The strategy of EJs Innovations and More is to offer customers a wide range of personal co mputers and laptops. These will be easy in a variety of designs and colors, suiting the different needs and whims of the customer. They will be available in different varieties, starting with the staple fibre computer or laptop, to the more advanced versions with greater memory capacity, RAM, accessories and additional features.The most important fit of these computers will be that with registration, they will be ready for immediate use. They will work easily on all software platforms from other companies with minimal installation. To assist the customer, customer support teams will be available 6 days a week and helpline will be open 24/7 to practise any product related questions.The computers and laptops offered by the company will all carry the same brand promise of EJs which is one of complete innovation and convenience, designed to make the life of the customer easier and happier.The specific target audience of this plan includes the people aged between 40 to 70 years, esp ecially those with somewhat sort of impairments or