Marketing Strategies Plan For Wizard Toothbrush Essay

Marketing strategies plan for Wizard Toothbrush The Tooth Booth Company is a limited company that specialises in producing toothbrush with toothpaste in one, which is named the Wizard Toothbrush. Its benefit for those who are having a less time, travel often. As the company is just establishing, it needs to have its own marketing strategy plan in order to make profit. Therefore, the purpose of this essay is to indicate the company’s target market, the value drivers and lastly the marketing mix, for instance, The Tooth Booth’s product, promotion, price, place and positioning strategy. First, the company has specified the target market. Target market The Tooth Booth projected that Wizard Toothbrush is for the general population, from children to adults, except denture customers. As a result, the company decided to divide the target market into two market segments. The first market segment is adults, targeting at the age of 12 and above. However, The Tooth Booth is focusing more on earning income customers, from low to high income, both genders and all lifestyles so that The Tooth Booth able to gain sales of the products. Lastly, children under 12, the company targeting more at the age of two and above. The reason for it is dentist is not recommended children using fluoride toothpaste at the age under two, but from the age of two, children can use a pea-sized of fluoride toothpaste containing at least 1,000 ppm F (Dental Health Foundation, Ireland), and as Wizard Toothbrush isShow MoreRelatedCrossing the Chasm76808 Words   |  308 PagesHarperCollins Publishers. 10 9 8 7 6 5 4 3 2 1 To Marie Contents PREFACE TO THE REVISED EDITION FOREWORD ACKNOWLEDGMENTS PART I Discovering the Chasm INTRODUCTION If Bill Gates Can Be a Billionaire 1 High-Tech Marketing Illusion 2 High-Tech Marketing Enlightenment PART II Crossing the Chasm 3 The D-Day Analogy v vi Contents 4 Target the Point of Attack 5 Assemble the Invasion Force 6 Define the Battle 7 Launch the Invasion CONCLUSION Read MoreLogical Reasoning189930 Words   |  760 Pagespassage: I’ve been in love with you ever since you began going out with my friend Charles. So you shouldnt say no one loves you now that he doesnt love you anymore. ────15 When you are suspicious that an argument is present in a passage, the best strategy for finding it, besides simply asking the arguer whether they are arguing, is to ask yourself which statements in the passage would be reasonably convincing premises for which other statements. ────CONCEPT CHECK──── Do these passages contain