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Monday, September 30, 2019

Beowulf Essay

One of the main reasons we study literature from different cultures and different times is to learn about the people who wrote the stories down. From â€Å"Beowulf†, we can speculate on the values, religion and culture of Anglo-Saxon people through the values of allegiance to lord and king, love of glory as the ruling motive of every noble life, and the inevitability of fate. In Beowulf the warriors were sworn to protect and serve their lord and in exchange for such allegiance. Hrothgar was expected to bestow riches and social standing upon them. This allegiance and reward is an important theme in the book. Loyalty was shown to Hrothgar by his warriors so he built Herot for their convenience. Wiglaf returned to Beowulf despite his men’s decision to turn their back on him during his time of need because he is loyal to Beowulf. Anglo-Saxons believed in allegiance to their lord and king so they would be rewarded with protection Love of glory, fame, and recognition was important to the Anglo-Saxon culture. Beowulf displays examples of boasting. He shows his heroic characteristics as he boasts before Hrothgar and first says, â€Å"Hail, Hrothgar! † He also portrays heroism as he come across Unferth, where explaining the swimming event with Brecca allowed him to boast about his strength and physical abilities. After defeating Grendel he displays Grendel’s arm to show his victory. Fate is what determines one’s future, success or failure, is an often used aspect throughout this epic. Beowulf symbolizes fate as the determining factor of who will win the battle saying that God will decide what will happen. Allegiance to lord and king, Love of glory as the ruling motive of every noble life, and the overall belief in the inevitability of fate were the main Anglo-Saxon ideals. Fate is a matter of interpretation depending on the religious background of a person. Fate can not be controlled. â€Å"Life can seem as a simple strategy game and those who place their game pieces in the best position are to be successful and essentially heroic. †

Sunday, September 29, 2019

Mass in Minor B

Johann Sebastian Bach, popularly known as Bach, was a German composer, organist, harpsichordist, violist, and violinist, and was regarded as the supreme composer of the Baroque and one of the best of all time. His contributions are secular works for the choir, orchestra and solo instruments. Though he didn’t introduced new forms and he enriched the German style of music through a contrapuntal technique and adaptations of rhythm, forms and textures from other countries such as Italy and France. His musical style arose from the influences of the South German, North German, Italian and French music.During his time, Bach was popularly known on being on one extreme end of the spectrum, notating almost majority of the details of his melodic lines, particularly in his fast movements. He preferred dense contrapuntal textures which allowed lesser margin for the variation of his musical lines. Bach's contrapuntal textures have the tendency to be more cumulative than those of other compo sers before and nowadays. Noticeably, his harmony tends to use a brief ‘tonicisation' or a subtle reference to another key that lasts only a few beats at the longest. He also favored the supertonic to add color to his musical texture.Mass in Minor B Mass in B Minor is a complete musical setting in Latin Mass by Johann Sebastian Bach. This was one of Bach's last works before his death in 1750. This musical setting is a composition of the music that Bach had made before. He divided the work in a score of four parts of the Latin Mass that was given each title page of their own. These are the Kyrie, Gloria, Symbolum Nicaenum or Credo and the group of Sanctus, Hossana, Benedictus and Agnus Dei. In total, the work consists of 27 sections. Kyrie The Kyrie which means â€Å"O Lord† has three parts as used in Mass in Minor B.The first was the Kyrie eleison (Lord, have mercy). It is a five-part chorus in B minor consisting of Soprano I, II, Alto, Tenor and Bass. Second was the Ch ristle eleison, a duet in D major with obbligato violins. The duet was in Soprano I and II. Last was another Kyrie eleison but this time with four-part chorus only in F# minor, consisting of a Soprano, Alto, Tenor and Bass. Gloria The structure of Gloria or Gloria in exelcis Deo (Glory to God in the highest) composed of nine movements with the largely symmetrical structure and Domine Deus in the center.First movement was Gloria in excelsis, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in D major in 3/8 time. The music appears also as the opening chorus of Bach's Cantata Gloria in excelsis Deo, Second was Et in terra pax, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in D major. Third was Laudamus te, an aria of Soprano II in A major with obbligato violin. Fourth was Gratias agimus tibi, a four-part chorus of Soprano, Alto, Tenor and Bass in D major. Fifth was Domine Deus, a duet of Soprano I and Tenor in G major, marked Andante common time.The sixth movement was Qui tollis peccata mundi, a four-part chorus of Soprano II, Alto, Tenor and Bass in B minor in 3/4 time. Seventh was Qui sedes ad dexteram Patri, an Aria for Alto in B minor with obbligato in 6/8 time. The eight movement wasQuoniam tu solus sanctus, an Aria of Bass in D major with obbligato in 3/4 time. And last but not the least was the Cum Sancto Spiritu, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in D major in 3/4 time. Credo Also known as Symbolum Nicaenum, Credo also had nine movements with symmetrical structure, and the crucifixion at the center.The first movement was Credo in unum Deum, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in A mixolydian. Second was Patrem omnipotentem, a four-part chorus of Soprano, Alto, Tenor and Bass in D major. Third movement was Et in unum Dominum, a duet of Soprano I and Alto in G major. Fourth was Et incarnatus est, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in B minor. Fifth was the Crucifixus, a four-part chorus of Soprano II, Alto, Tenor and Bass in E minor, in 3/2 time. The sixth part was Et resurrexit, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in D major in 3/4 time.Seventh was Et in Spiritum Sanctum, an Aria for Bass in A major in 6/8 time. The eight movement was Confiteor, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in F# minor. Last but not the least was Et expect, a five-part chorus of Soprano I, II, Alto, Tenor and Bass in D major. Sanctus, Hossana, Benedictus and Agnus Dei The fourth part was a combination of Sanctus, Hossana, Benedictus and Agnus Dei. Agnus Dei is a Latin term which means Lamb of God. In the musical setting, this part composes of six movements. First was Sanctus, a six-part chorus of Soprano I, II, Alto I, II, Tenor and Bass in D major, in 3/8 time.Second was Hosanna, a double chorus with four parts both, in D major in 3/8 time. Third movement was Benedictus, an Aria for Tenor with flute obbligato in B minor in 3/4 time. Fourth was another Hosannna . Fifth was Agnus Dei, an Aria for Alto in G minor with violin obbligato. And last was Dona nobis pacem, a four-part chorus in D major. The Mass in Minor B was frequently performed was not played during Bach’s lifetime. Though there are some scholarly debates and arguments with the motivation of Bach to pursue its kind structure during that time, most composers believe that the Mass in Minor b was one of Bach’s best compositions of all time.

Saturday, September 28, 2019

Joules law Essay

Variables and constants   The one variable in this experiment will be the load placed upon the wire, this is the obvious variable because as seen in the formula. By rearranging the formula to; e = F L A E We can see that there are 3 main factors which will effect the outcome of the experiment. The E symbolizes Young’s modulus, which will be effected by changes but is not itself a single factor as it is a measurement of the factors. In order for the experiment to be a success, it has to be a fair test. Thus of course meaning that factors that need to be kept constant must be identified and kept that way. In this scenario I will be isolating Force as my variable. Force is directly related to the load on the wire; only multiplied by the gravitational pull (approx. 9. 81) as the load is measured in Kg as it is a mass. From the equation we can see that a change in Force will indeed affect the extension of the wire, at this stage it is apparent to say that; Theoretically the larger the force the greater the extension according to the equation above, as it is the value that is being divided. Following this it is also imperative that both the Cross sectional area of the wire is indeed accurately measured, as well as remaining constant through out the experiment, as a change in this value would indeed effect the value for Tensile stress, and in turn the extension. The length of the wire must also remain consistent through out the experiment. This is because each unit of wire will stretch or elongate by a proportional amount to the load being applied to it. Thus changing the length of will increase or decrease the amount of units of wire that can be stretched, causing different readings to be measured. The wire will indeed elongate and extend no matter what the length, but for these experimental purposes it is best to be long as explained above to stand a greater chance of measuring it properly. The important thing is to set the length of wire you wish to work with and do not change it. B) Implementing Results, observations and description. Cross sectional diameter of wire Measurement number and degrees of rotation 1/mm 2/mm 3/mm Average 0 Calculation of Average wire diameter= (0. 195 + 0. 185 + 0. 1925) / 3 = 0. 1908mm Thus the average cross sectional area of the wire is Force = mass   9. 81 ms. Table of readings Final length, attempt; Mass/g Mass/Kg Force/N Orig. L/M 1/M 2/M 3/M Mean Extension/ Unfortunately errors can easily occur in this experiment, the first way of minimizing the percentage error in the experiment is to identify the sources that could cause such a problem; these being. When measuring the extension there are 3 main sources of uncertainty. Meter rul Parallax error   Zero error I plan to minimize these by* Careful choice of meter rule, as man are bent and warped   Fixing a head and eye position against something so that the parallax error is minimized as I will be looking at the ruler from exactly the same angle.   Record results from 0. 0 M If there is a zero error, take it away from the results. When measuring the weight of the mass the following sources could effect the results; Zero error on the scales   Not allowing for the weight of the cradle Simply using the weight that is imprinted on the mass instead of weighting it. I will minimize these sources by selecting my masses carefully and weighing each one separately to find its exact weight, as well as double checking a pair of scales against each other by putting the same weight on both scales to see if there is a zero error. The final measurement source of error is the measurement of the diameter of the wire. This is typically a source of inaccuracy because the wire does vary in cross sectional area, because of the way it was made. This can be accommodated for by measuring the wire extremely accurately with the micrometer, and measuring the wire in three different areas of the length and taking two readings at each of the three points along the wire, twisting it 90 degrees at each point to allow for ovals etc. The average can then be taken and used in the calculations to give a better representation of the wire being used Diagram of ideal and misshapen wire. Observations for experiment conducted on the 14th of December 2002   At approximately 0930 the equipment was set up and the working area was in suitable condition to go ahead with the experiment as planned. I had two main concerns whilst conducting the experiments, these were of measuring natures, the first of these being that, when measuring the wire with the micrometer it proved initially extremely hard to turn the wire 90 degrees, I quickly remedied this by sticking a label on the wire so that it was clear what angle the wire had to be turned.   The second was that of concerning minimization of the parallax error, this proved to be quite challenging, so we decided to look at the ruler twice each a couple of seconds apart and in what i8 thought was the same position to see if it was a fair test. This way through up different results so we deemed it necessary to have someone stand over the wire and not move until the experiment was finished to minimize this risk.   Another observation I made was that I didn’t think we were measuring the extension accurately enough I felt that measuring it to 1mm was far to inaccurate as the extension as will be seen by the graphs was minimal, I will mention this point heavily in the Evaluating.   The equipment was packed away and the experiment was completed within the hour.   I observed a changing in mass or load on the wire and no change in any of the identified variables. C Analyzing Evidence and Drawing Conclusions. Force/N Area/M Sress/Nm (Pa) Length/M Extension/M Strain Youngs modulus 1 The stress was simple to calculate as it simply meant dividing the force by the area, as so; The strain is a simple ratio it involves dividing theextension by the length; Thus the young’s modulus can be found for every plotted point separately on the graph; this is done by dividing the stress by the strain. As I predicted earlier the material obeys hookes law and froms a straight line through the origin until the elastic limit is reached. As well as we can calculate the extension from the gradient of the graph because its equal to L / EA. When a material obeys Hooke’s law, then its force, extension graph is a straight line through the origin (see graph). This is only the case up to the proportional limit. The graph being a graph of force against extension, the area is the energy stored in the wire. As the equation of the graph is F=kx, the equation of the area is . From the graph we can say that as the load increases on the wire the extension also increases proportionally, up to a certain point known as the elastic limit, this is because it is obeying kooks law as described above, and for this material whilst under low load the strain is proportional to the stress.. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Friday, September 27, 2019

International trade Essay Example | Topics and Well Written Essays - 1500 words

International trade - Essay Example At the same time, least productive firms will be forced out and only produce for domestic market, this in turn will also lead to the exit of the least productive firms (Melitz, 2003). The Melitz model uses heterogeneous firms to perform its analysis under the general states of equilibrium. This concept explains how the exit of least productive firms leads to allocation of huge market shares to the well performing firms thus resulting into increase in productivity level. This indicates how certain firms are exposed to many opportunities by exit of the other non-performing ones. This paper also adapts the model for monopolistically competitive firms, that is, only highly competitive firms are given consideration under general equilibrium conditions. In addition, the concept suggests that uncertainty in production is a very important aspect and can help a great deal when trying to explain the behavior of firms. Uncertainty creates a business environment in which the players cannot predi ct the outcome of their competition and each firm therefore competes at its best. Also under this theory, there is an assumption that only the most productive firms that earn positive results remain in the competition. This analysis further puts focus on long run effects of this type of trade on performance and behavior of firms under different levels of productivity. Another very important aspect that this study emphasizes on is the introduction of dynamic future oriented market entry decisions by firms that are facing sunk costs of market entry. The study has focused on the importance of such market cost of such market entries and their effects on the firms’ competition. Description of the model The Melitz model focuses on three aspects to analyze its studies. These include demand, production, and aggregation. These aspects are relative and are majorly the key determinants in decision-makings. Demand Demand relates to consumer preferences. The preferences relating to the re presentative of the consumer can be got by CES utility function all over a range of goods that is represented by the company. The function below can be used in this analysis (w)q dw]1/p ? represent the value of the mass of the goods available. The available goods are considered a substitute which implies that P is less than 1, but greater than 0. 0 1 Consumer behavior in regards to demand can be analyzed by considering a set of products that the consumer takes against the aggregate price of the commodities. The presence of simultaneous entry and exit during the state of steady equilibrium can be attributed to the sunken market entry cost. It also explains the survival probabilities of exporting firms in the market (Johnson, 2010). These aggregates can be applied in deriving optimal consumption and decisions regarding expenditure of various individuals. Production The industry has many firms, and each of these firms chooses to produce variety of products w. the production process is viewed to require only one important factor, that is labor. The factor of production labor L is in-elastically available at its total level. The technological level of these firms is represented by cost functions hat show constant marginal cost that is characterized by fixed overhead cost. Labor used can therefore be represented using linear function for output q i.e 1= f + q/q. An assumption that all firms share similar fixed cost f

Thursday, September 26, 2019

What is the impact of 2008 China's olympic on its own economic Essay

What is the impact of 2008 China's olympic on its own economic - Essay Example The shanghai exchange almost tripled in value. And so there’s been a sense that everything could be managed in a positive way. The 2008 Olympic officially known as the games of the XXXIX Olympiad, will be celebrated form August 8, 2008 to August 24, 2008, with the opening ceremony commencing at the Beijing National Stadium in Beijing, people’s Republic of China. Some events will be held outside Beijing, namely football soccer in Qinhuangdao, shanghai, Shenyang and Tianjin, equestrian in Hong Kong and sailing in Qingdao. This will be the third time the Olympics are held under the Jurisdiction of 2 different NOCs (Hong Kong and Mainland China complete separately). The Olympic Games were awarded to Beijing, People’s Republic of China after an exhaustive ballot of the international Olympic committee (10c) on July 13, 2001. The official logo of the games titled Dancing Beijing features a stylized a stylized calligraphic character referencing the host city. The Olympic slogan, one world, one dream, calls upon the world to unite in the Olympic spirit. The Chinese government has promoted the games to highlight china’s emergence on the world stage, amidst concerns about environmental issues and the human rights violations especially in Tibet. The impact of 2008 Olympic in china is unquantifiable because it caught across many things like environmental and health issues, Tourism, Transportation and has a lot of economic boom in china economy. Though there has been sabotage plot and protest about hosting Olympic in china. In April 10th, 2008, china announced that they had foiled a salotage plot against the games. According to the Chinese security ministry, Uyghur separatists in the North –western province of Xingjian planned to conduct suicide bomb attacks on Chinese cities and conduct Kidnappings in Beijing in order to disrupt the Olympic Games. China winning bid to host 2008 summer Olympics will bring

Legitimate authority Essay Example | Topics and Well Written Essays - 500 words

Legitimate authority - Essay Example The author talks about principles and students and so on â€Å"accepting† the rules of schools, and entering an â€Å"agreement† with schools and other institutions. The words â€Å"accept† and â€Å"agreement† both work under means the person, such as the student or the principle, has a choice whether they want to be part of the school or not, and that by choosing to do so they agree that all authority above them is legitimate. But students are often forced without their choice by law to attend schools until a certain age, and the school they attend is decided by the where they live or what their parents tell them to do rather than their own choice. So legitimate authority, as the author talks about it involving choice, cannot function for the students; if they need to â€Å"accept† and â€Å"agree† for authority to be legitimate, as the author says, they should be able to say that none of the authority above them is legitimate, because they did not accept or agree to it.This essay does not intend to say that the organization of teachers, administrators and so on are not legitimate forms of authority, but rather that choice to be part of an organization cannot be part of forming legitimate authority in school environments. This means that other structures have to stand to take their place, for instance, the ability to appeal decisions a student or parent questions because coercive forces work on subordinates in school relationships without them having a choice.

Wednesday, September 25, 2019

Application Exercise 2 (A-2) Due 7.17.13 Essay Example | Topics and Well Written Essays - 750 words

Application Exercise 2 (A-2) Due 7.17.13 - Essay Example Other techniques such as interview initiate presentation of particular situations only. However, this article gives us an overview on how various experience are registered by the focus group forms of data collection as far as nursing research is concerned. In the article, five distinctive reflections meetings were carried out to avail sexuality behaviors in nursing care practices. The issue of sexuality behavior in nursing care however, becomes a central focus as far as research methodology in this article is concerned. A focus group form of data collection was introduced in this research through cluster techniques, which involved grouping of seven Federal University of Santa Maria students in the nursing graduation course. Focus group in this article has been described as a motivation and justification form of data collection technique, commonly used by various student organizations through group meetings, giving out a synthesis of each one and final evaluation. The article shows that the researcher needs proper investigative method of data collection that could analyze sexuality behavior, as a cultural component. Contrary to the research, anthropology was the main reference and hence, a focus group form of data collection was considered as the most effective method. Focus group of data technique has been used frequently and considered as the appropriate method for qualitative research. The purpose of this method was however, to draw out different points of views about that specific theme. In addition, the purpose was to make people understand different worldviews as well as understand in depth a behavior of a determined group (Ressel, Gualda, & Gonzales, 2002). The article however, concludes by giving out final comments as well as reflections as far as focus group of data collection is concerned. The focus group forms of data collection proved to be the proper method in identification of the knowledge and the perceptions about

Tuesday, September 24, 2019

Analysis a quantitavtive reserach articale to see whether it is a good Assignment

Analysis a quantitavtive reserach articale to see whether it is a good reserach and any problem - Assignment Example The analysis while be conducted as per the headings into which it is organized. While it is not stated expressly, one can deduce the research problem. One of the primary goals of the development stages of late adolescence through early adulthood is for the individual to become independent in thought and actions and to develop self-control. All this must happen while the young adult remains connected to their parents. Achievements in information and communication technologies (ICTs) have made it possible for college students to stay in with their parents, the distance notwithstanding. According to Barbara, however, very little is known of the frequency of the communication between young college students and their parents, its content and its impact on the development of the student. Hofer’s statement of the research problem falls short on many grounds. First, Hofer does not explain why they think their research problem is important(May & Meerwald, 2013). In other words, it is not clear how the knowledge obtained from the research will be put to use. Secondly, Hofer does not justify the urgency of their problem that is, why they think the problem calls for immediate research and action. Thirdly, the researcher has failed to explain how their research will help address the problem they have identified. Fourth, Hofer does not explain what aspects of the problem they intend to examine and the expected outcomes of such examination. Literature review serves two purposes in scientific research. First, it sets the stage for the research by giving background information on the research subject and topic. Secondly, it the foundation on which the research is based(Hagger & Chatzisarantis, 2011). By this is meant that the literature review informs the research problem, research questions, research objectives and the methodology employed in the research. In a bid to give their

Monday, September 23, 2019

Discussion 11- economics- span of control Assignment

Discussion 11- economics- span of control - Assignment Example Initially, Windows CE targeted handheld computers. However, with the purchase of Web TV networks Microsoft will be able to make Windows CE an operating system for the whole consumer electronic world. The new operating system would conquer the electronic world from cable set top boxes to DVD players to internet telephones. Integrating Windows CE and Web TV will make consumer electronic companies such as Sony and Phillips to adopt windows CE as their multi-purpose operating system for their products. Purchasing Web TV would make Microsoft continue to stay on top of the market because the ‘new smart consumer goods’ would be cheaper but only operate on Microsoft platforms. The main span of control issues that may face the purchase of WebTV by Microsoft mainly relate to coordination of functions and divisions of the new company. Since Microsoft is buying WebTV technologies, span of control issues might include hierarchy of authority in term of coordinating subordinates. Since Microsoft may still service from WebTV in managing the new technologies, a major span of control issue would be to coordinate activities of people, functions and divisions with a clear hierarchy of authority. However, proper integrations and agreements during the purchase can help control some of the span of control

Sunday, September 22, 2019

“The Yellow Wall-Paper” Character Analysis Essay Example for Free

â€Å"The Yellow Wall-Paper† Character Analysis Essay The heroine’s belief that her husband did not believe she was ill in â€Å"The Yellow Wall-Paper† was accurate. As mentioned, John is a doctor and â€Å"John is practical in the extreme. He has no patience with faith, an intense horror of superstition, and he scoffs openly at any talk of thing not to be felt and seen and put down in figures†(639). Since psychological disorders are not â€Å"seen,† John dismisses his wife’s warnings throughout the story, â€Å"John does not know how much I really suffer. He knows there is no reason to suffer and that satisfies him† (641). John simply feels that all she had to do was not think, â€Å"He says no one buy myself can help me out of it, that I must use my will and self-control and not let any silly fancies run away with me† (644). In addition, John was â€Å"kept in town very often by serious cases† (643) – as if her case wasn’t. When she tried to talk to him, for him to take her away because she was not getting better, he simply explained to her that she was better, â€Å"†¦whether you can see it or not. I am a doctor, dear, and I know† (645) and even mocked her, â€Å"Bless her little heart! She shall be as sick as she pleases† (645). It is confirmed that John didn’t believe his wife when he finally realized how mentally disturbed she really was at the end of the story; when he saw her â€Å"creeping† around and he fainted. One great example of the Christian cruelty as well as the humanity of the Indians is when they sent Morton off to an island to fend for himself and the Indians were the ones that came to his aid â€Å"relieved by savages that took notice that mine host was a sachem of Passonagessit, and would bring bottles of strong liquor to him and unite themselves into a league of brotherhood with mine host, so full of humanity are these infidels before those Christians†(113). Add to this the fact that the separatists burned down Morton’s Maypole because they saw it as sacrilegious bad behavior. The setting up of this Maypole was a lamentable spectacle to the precise separatists that lived at new Plymouth. They termed it an idol; yea, they called it the Calf of Horeb and stood at defiance with the place, naming it Mount Dagon, threatening to make it a woeful mount and not a merry mount† (107).

Saturday, September 21, 2019

External Environment And Organisational Culture Of Apple UK Marketing Essay

External Environment And Organisational Culture Of Apple UK Marketing Essay The aim of this report is to explain the brief history of Apple Inc and analyse the internal and external environment and organisational culture of Apple UK. The findings in this report will supported by academic models and theories. 2.0 Methodology: The internet is useful source for any kind search, the information I gathered for this report is from search engine e.g. Google, university recommended books and lecture notes. 3.0 Introduction: Environment can be defined as, the amalgamation of external physical circumstances that impinge and influence the augmentation, development and survival of creation. Therefore, the business environment would define as same, all the factors internal and external that affects its profitability and growth. It is very important for the business leader to carry out business environmental analysis to understand their business topography at present time. Apple Inc is an American company which operates in different countries in other words. This report briefly characterizes the Apple UK environmental analysis. The environmental analysis will focus on internal environment SWOT (strengths, weakness, opportunities and threats) and external environment will focus on PESTEL (political, economical, social, technological, environmental and legal) of Apple UK with the support of academic models and theories. The final part of this report is the assessment of Apple culture and organisational culture. 4.0 Defining the Business Environment: Strategy is the direction and scope of an organisation over the long term, which achieves advantages for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. (Johnson and Scholes) Business environment means the forces or the factors that affect the business decisions. It is important for businesses to analyse those forces in order to come up with problem solving solutions. Some of those forces are out of business control e.g. political, social, economical these forces called as external forces which are out of business control. The environment which businesses have or can hold is called the internal environment. 4.1 Importance of Business Environment: History is abundant with paradigms of organisation that have failed to apprehend their operating environment, or simply fizzle to react to transform in the environment. The after-effect was gradual decay in their profitability, and hereafter they may break off to exist as a viable business. Therefore, understanding business environment is very important it brings the early assimilation of opportunities and threats that business may suffer and helps to prevent from oncoming business threats instead of losing to competitors. 4.2 Analysis of Business Environment: Environmental analysis is a precise evolution that initiate from assimilation of environmental factors, accessing their constitution and impact, analysing them to come up with their impact to the business, and accomplishing distinctive contour for positioning. Business environment can competently assay using following business environment: 4.2.1 Internal Business Environment: Internal environment reflects the internal factor of the business which organisations can control and can adapt or alter from time to time. The best way of explain internal business environment of any organisation is use of SWOT and Porters value chain analysis. 4.2.2 External Business Environment: External business environment represent the uncontrollable factors, the external factors can be analysed using PESTEL and Porters five forces. Kotler argues that PESTEL analysis is an effective strategic tool for understanding market development and decline, business position, conceivable and direction for operations. 5.0 What is Apples Inc. Apple Inc is an American intercontinental organisation with a hub on conception and fabricating consumer electronics and intimately connected software products. Entrenched in Cupertino, California on April 1, 1976 Apple evolves sells and supports a variety of personal computers, music players, mobile phones, and computer softwares and hardware accessories. As of November 2010, Apple operates over 300 stores worldwide and online shop where its products are sold. The Apples well known hardware products involve Macintosh for personal computers, the iPod for media players and iphone. The Apple Inc was known as Apple computers Inc for its first thirty years of business. The Apple Inc dropped computers from its name on January 9, 2007 because the Apples expansion towards consumer electronics in accessions to its core business of personal computers. Apple employs over 49,400 employees worldwide and Apples financial results for its fiscal fourth quarter ended September 25, 2010 Apple posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion or $4.64 per diluted share. 5.1 Apples Inc History: Apple was established on April 1, 1976 by Steve Jobs, Steve Woznaik and Roland Wayne to sell its Apple I personal computers. Roland Wayne left the company on January 3, 1977 who sold his share back to Jobs and Woznaik. The Apple I personal computers were hand built by Woznaik in the common room of jobs fathers home. The Apple I was came to market at home brew computers club almost 200 computers were built and was sold as motherboard not they sell currently as full personal computers. 1989-1991 been called first golden age for apple when apple introduces its power book in 1991, the modern layout of laptop computers and the same year Apple introduces system 7 for its operating systems. Apple introduces its online store on November 10, 1997; Apple introduces its new all in one Mac computer on August 15, 1998. Apple sold almost 800,000 units of imac in first five months and holds the strong name in the market also made a good profit. Apple opened its first retail store in Virginia and California on 19 May 2001 and carry on opening new stores in United States and other countries. In later 2001 Apple introduces its music player iPod, it was a big success and sold over 100 million units in six years since it introduce. Apple introduces its first chip computer on January 10, 2006 a note book computer called Mac book pro in 2006 Apple transformed all its products into Intel chips. In 2007 Apple announced the launch of iPhone and Apple TV and the following day Apple share price hit all time high. Apple introduces its iPhone in 2007 which was big success and later updated version of Apple iphones and in 2010 Apple launched its new innovation called iPad. 5.2 Apple Inc Mission Statement: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumer around the world through its innovative hardware, software and internet offering. 5.3 Apple Inc Vision Statement: Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. 6.0 Apples Inc UK Environmental Analysis: Apple Inc is the leading consumer electronic brand in United Kingdom, operating around 29 Apples retail stores and online store within UK. Apple UK environment can be analyse using internal and external environmental analysis. 6.1 Apples Inc UK Internal Environmental Analysis: Apples internal environmental analysis represents the factors which Apple has controlled over them, those factors best analyse using SWOT analysis and Porters Value chain analysis. 6.1.1 SWOT Analysis of Apples UK: SWOT analysis will focus on following factors of Apple Inc: Source: http://www.bizstrategies.biz/swot-analysis.html 6.1.1.1 Strengths of Apple Inc UK: Brand Name: Apple has well established and strong brand name among the consumer and its competitor through quality and introducing new products. Innovative: Apple is been innovative since the beginning, always come up with new ideas and products. Microsoft and Intel: Apple use to produce its own software for its product but working with Microsoft and Intel gave edge to its profitability. Research and Development: Apple has strong research and development to its competitor this is the reason apple always come up with new innovation. Financial Vitality: Apple has cash reserve continued strong and stable although the idle market shares development of computer hardware and software area. Apple achieves this by resisting market pressure to cut cost by product packaging and forming strategic agreement. Customer Loyalty and Quality: Apple has strong customer loyalty because of the quality of product that Apple provides to its customers. 6.1.1.2 Weaknesses of Apple Inc UK: High Price: Apples products are higher in price, even though many of consumers want to use Apples product but they cannot afford to buy one. Weak Relationship: Apple relationship with Microsoft and Intel is not as strong as it should be. Weak Presence in Business Area: Apple have only 29 retail store operating in United Kingdom. The Product Life Cycle: The Apples product life cycle is very small so the revenue is mostly depending on its new product or service. Less Attraction towards Corporate Customers: Apple products do not attract corporate customers. Technological Complications: Apples mostly face problems with its software and hardware. 6.1.1.3 Opportunities of Apples Inc UK: Fast Growing Industry: Apple started with personal computers, now they are selling music players, laptop computers, mobile phones, iPads and also online music store. Technological Innovation: Apple can develop strong position in market doing joint venture and Laptop computer market growth is high so it can develop new models to fulfil the need of customers. The Online Store: the e-commerce is growing rapidly, ITunes is the online store developed by Apple. Improve Warranty and Reduce Prices: Apple can improve its warranty program and reduce its product prices to challenge its competitors prices and hold a strong position in market. 6.1.1.4 Threats of Apple Inc UK: Fierce Competition: Apple has strong competition with its competitors within same industry. Economic Crisis: economic crises have negative impact on Apple sales because consumers do not spend too much in critical situations. Microsoft: Microsoft recently launched windows 7 with alluring user interface and new features which can attract Macintosh user to switch to windows. ITunes: free downloading of music and videos may affect the profitability of Apple online store. 6.1.2 Porters Value Chain Analysis of Apples UK: Source: http://www.ukeducation.org.uk/qdocsview.asp?ID=1340 The value chain approached was established by Michael Porter in his book competitive advantage in the 1980s. Michael Porter value chain analysis accommodates a series of activities found to be accepted to a wide range of organisations. Porters describe primary and supportive activities as shown in the above diagram. 6.1.2.1 The Primary Activities of Value Chain and Apple UK: Inbound Logistics: the process of acquiring and depot of raw materials and their distribution to accomplishing as they are appropriated. In case of Apple UK the inbound logistics are the new ideas, product designs, Intel chips and other required raw material. Operations: it is the process of transforming inputs into outputs and services. Apples software products are developed in US and all the hardware products e.g. computers, music players and mobile phones assembled in China. Outbound Logistics: it is the process of distributing and warehousing of products. In case of Apple products are distributed from Chine and warehoused in Apples allocated warehouse in UK. Marketing and Sales: the process of identifying customers requirement and creation of sales. When the Apple product is ready to entre in the market Apple advertise it itself showing rich features and Apple suppliers advertise it as well to generate awareness among the consumers. Service: it is the process of feedback after the products and services are sold to customer. Apple feedbacks from its customers are always good about its products and services it is because of the quality Apple provide to its customers. 6.1.2.2 The Supportive Activities of Value Chain and Apple UK: Firm Infrastructure: it focuses on the organisational culture, structure and organisational control system. Apple is an American multinational organisation its UK operation is influence by its background and consideration of consumer needs in United Kingdom. Human Resource Management: represents the recruiting of employees, development, training and compensation. Apple UK recruits the local staff and trained them about their products so they can help and satisfy Apples customers. Technology Development: the important part of any organisation it focuses on improves and new technology introduce to system it gives organisation a competitive advantage. Apple itself a technology business so keep introducing new and beneficial technology to its business. Procurement: it focuses on valuable purchase of inputs such as raw material equipment and supplies. Apple main raw material is to buy chips to produce good quality and moderate products. 6.1.3 Critical Discussion on Apple Internal Environment: SWOT and Porters value chain analysis explained the internal environment of Apple UK, hence it will help to understand the current and future position of organisation. SWOT (strength, weakness, opportunities and threats) analysis of Apple shows the strength of company the factors which Apple are doing its best, weaknesses explained the factors which Apple do not provide its best, opportunity explained the factors what Apple can achieved using its resources and threats shows the factor which can damage the profitability and growth of Apple. SWOT analysis shows the strength of Apple is very strong to protect its image, the weakness Apple has they can do more research and development to overcome those weaknesses, Apple must utilise its opportunities to make its brand strong and if Apple can work on their weaknesses and opportunities its threats will be overcome or may be reduce. The Value chain analysis show the business culture and business operating system which shows that Apple Value chain is valuable because their product assembled in China with low cost and they have their UK operating system and human resource follows the required environment as in United Kingdom. 6.2 Apples Inc UK External environmental Analysis: External environment represent the factors which organisations do not have controlled over them. PESTEL and Porters five forces will best explain the Apples external environment. 6.2.1 PESTLE Analysis of Apple Inc UK: Source: http://www.marketingminefield.co.uk/marketing-plan/pestle-analysis.html Political: government type, its stability, current and future taxation policies. Apple does not have any control over it, to cope with this Apple has to change with it as in United Kingdom VAT rate is going up to 20% from 17.5% it will cause Apples product prices will go up. Economical: economical situation, inflation, interest rate and strengths of consumer spending. It will directly affect the Apple and its profit, if economical situation is bad consumer will spend less. Social: population growth rate, life style of people, culture, religion media views and perception. Apple has to consider all those things to do business and have to have with consumer needs. Technological: it represents the current and future technology, research and development and rate of technology change. Apple itself an electronic organisation so it has to keep up to date and move on to new technologies. Legal: it focuses on legislation in employment and health and safety, changes in law, trading policies and regulatory bodies. Apple has to update itself with new legal laws and change its policies according to it. Environmental: it focuses on recycling consideration, amount of pollution created by product or services, attitude to the environment from government and environmental pressure groups. Apple is electronic organisation so it has to consider its packaging that it can be recycled. 6.2.2 Porters Five Forces Analysis of Apple Inc UK: Source: http://notesdesk.com/notes/strategy/porters-five-forces-model-porters-model/ The five forces model was developed by Michael Porter in his book competitive strategy in 1980s. The model is simple but effective tool to understand business position. It is helpful to understand current competitive strategy and strength of business that it is cogitating to move into. The five factors in this model are: Supplier Power: it accommodates all the supply of inputs that are required to provide products or services. It reflects how many, and who is the supplier of the company and what is the strength of supplier and switching to different supplier will cost more, as Apples main supplier of chips are Intel. Buyer Power: it is impact the consumers have on company, when buyer power is strong the relationship of the company is called monopsony in economist term. When there are many suppliers and one buyer then the buyer set the price. Apple has many competitors they sell their products less in price than apple, the buyer threat for Apple is high. Threat of new Entrant: competition is high and every organisation wants to diverse it business so it is easier for companies to enter in new market. Apple is electronic organisation it already has many competitors around so threat of new entrant is high for Apple. Threat of Substitute: it focuses on the alternative products available in market with low price and better performance. Apple produce music players, computers, mobile phone and iPad there are many other companies which are producing same products with lower price. Competitive Rivalry: it describes the competition between the existing companies in same industry high competition result in margin, pressure on selling price. Apples products are higher in price than its competitors so threat level is high for Apple. 6.2.3 Critical Discussion on Apple Inc UK External Environment: External environments are the uncontrollable factors for any organisation. Apples external factors were analysed using PESTLE and Porters five forces. PESTLE analysis focused on political, economical, social, technological, legal and environmental factors of Apple UK. However Apple does not have any controlled over them but Apple can change it with them, recently the current United Kingdom government increased VAT rate to 20% from 17.5% this will result in product prices it will go up. Apple can reduce its price to keep customers happy or offered them some incentive. Most of the organisations have pressure from environmental organisation about environment pollution Apple can produce its recycled packaging. Apple has to keep considering social and economical factors and do research and development to cope with them. Porters five forces helps to gain competitive advantage, Apple have many competitors around but it has strong brand value and name and competitive advantage from its compe titor. Apple have to keep analysing five forces of Porter and find its best place in the market and carry out more research and development to bring new ideas and innovations. 7.0 Organisational Culture: Organisational culture is the nature of the organisation. Culture is composing of the beliefs, values, norms and corporeal artefacts of organisation employees and their behaviour. Any organisational culture can be best analyse using Geert Hofstede cultural dimension. 7.1 Geert Hofstede Cultural Dimensions: Hofstede found five different cultural dimensions in his study of interaction between national and organisational culture. Power Distance: represent the power within the society is divided equally or unequally and what extant society accepts this power distribution. Individualism: individualism is the one side against its opposite. Individualism/ collectivism represent the people act according to self interest or the interest of group. Masculinity: masculinity against its opposite femininity represents the distribution of role between genders. Uncertainty Avoidance: it refers the member of the society requires structure and boundaries at work place. High uncertainty avoidance societies are intolerant of risk. Low uncertainty avoidance societies are where risk and anomaly widely accepted. Long-term Orientation: it refers to society accent attached to future against the present and past. In long term people appraise action and approach that affect the future and in short term people appraise action and approach that affect present and past. 7.2 Apples UK organisational Culture: Source: http://www.geert-hofstede.com/hofstede_united_kingdom.shtml Apple is a multinational organisation its business structure based on country of origin. Apple United Kingdom culture based demographic and social factors of UK. Hoftede study of cultural dimension show UK is most like to be individualistic culture followed by masculinity. It shows people in United Kingdom are individualistic and there is not much difference between genders. Apples employees are more individualistic and there is not bias against any gender, therefore Apple is the successful organisation within the United Kingdom. 8.0 Recommendations: Apple has many competitors within its industry, Apple try to reduce the cost of products and maintain good quality. Apple has very less retail stores it must try to open more stores and joint venture with any big organisation will help to expand the business. Apple must continue to bring new ideas and innovation and expand its business. 9.0 Conclusion: Apple is the successful company with a strong brand name and has many competitors within same industry. Apple internal business environment was analysed by using SWOT and Porters value chain analysis. SWOT analysis focused on strength, weaknesses, opportunities and threats which explained Apples strength give it a strong hold against its competitors, weakness and threats would overcome by research and development, opportunities will bring more strength to organisation. Porters value chain analysed Apple business system which is valuable but they to consider it to cut the prices of its product. Apple external environment was analysed using PESTLE and Porters five forces the external factors are uncontrollable factors that Apple do not have any controlled over them but it cannot resist them but change with them effectively to maintain its growth and profitability. Organisational culture represents the nature of organisation Hofstede cultural dimension helps to analyse culture. United K ingdom is most likely to be individualistic and masculinity cultures where people work for self interest and there is not much differ in gender. Apple UK culture is suitable and acceptable for the people in United Kingdom that what make Apple is a successful organisation in the United Kingdom.

Friday, September 20, 2019

Competition of Ports with the Panama Canal

Competition of Ports with the Panama Canal Strategies for Older Ports Len Edwards Towards the end of next year, the Panama Canal will open a third set of locks allowing larger ships to transfer the canal. These â€Å"super ships† called Post-Panamax ships will soon have easier access to the ports on the east coast, reducing the travel times for cargo from Asia. This has resulted in aggressive port expansion to accommodate these giants. Many ports have the available room for expansion to handle the influx of containers without many modifications of their operations. However, many older ports desire an expansion although they are limited on room for expansion. How can these cramped ports compete with larger ports in attracting increased cargo volumes in the near future? The first option for smaller ports with limited space is utilizing an off dock sorting area known as a satellite terminal. It is interesting to note that satellite terminal is only one of many terms describing the operation off-dock sorting areas; there seems to be no consensus on the terminology resulting in a wide range of terms including dry ports, inland terminals, inland ports, inland hubs, inland logistics centers, and inland freight villages (Rodrigue Notteboom, n.d., para. 4). The satellite terminal uses dedicated rail service form the dock to a secondary sorting facility further inland. The advantage to this system is the ability to handle the increased volume of container from Post –Panamax ships at ports with limited land for storage of the containers, in effect increasing the ports throughput in crowded urban environments. The containers are loaded onto waiting train shuttles without sorting by destination. The train then carried the containers to a secondary sort ing yard where the containers undergo further transferring to other trains by destination. Additionally the satellite terminals can service the trucking industry. Trucks deliver container to the satellite facility to be loaded on a rail car for delivery to the dock or a terminus inland. The synergy between the port and the satellite terminal creates a new type of maritime / land interface, which essentially results in a regionalized port (Rodrigue, n.d., para. 3). This type of operation is under the process of development at the Port of Baltimore. The rail company CSX, in hopes to attract more ships to the port, is considering a satellite facility 15 miles for the port. The rail line offers to deliver cheaper rates to shipping companies using the port and the devoted rail line. Another area for older ports to focus on is modernization of the existing infrastructure. Besides the amount of containers the port handles, focus should shift to offering specialized facilities at the ports, securing an advantage over larger ports. An example of this at the Port of Philadelphia is warehousing. In 2011 Philadelphia completed a warehouse for storing refrigerated freight, the 686,000-squarefoot building, the largest refrigerated building in North America. The idea was to link the world-class produce market with the premier perishables port in the United States. (O’Brien, 2013, para 17). Additionally, the ports looking to compete with larger ports must look at improving the infrastructure moving freight off the pier in an efficient and cost-competitive manner. The Port of Miami attacked this problem in three ways. First, they secured funding to improve rail lines serving the port, which included the rebuilding of rail bridges linking the port to the rail yard. Th ere are plans to construct three tracks capable of holding trains a half-mile long. Furthermore, the port invested in a new tunnel linking the port to the nearby interstate, while also upgrading surrounding roadways, offering the ability for trucks entering and leaving the port to bypass the congested downtown streets, the only other access to the port. The final piece of the project involved dredging the channel to a depth of 50 feet to accommodate Post-Panamax ships. With Miami’s three-pronged attack — tunnel, rail, and dredging — the port claims it will be able to make inroads into some of the markets that Savannah now dominates (Whitefield, 2012, para. 33). Moreover, Baltimore requires a redesign of the rail system leaving the port. The only rail tunnel leaving the port is 130 years old, lacking in the proper diameter to handle the modern double stack trains or tri-level auto racks. Without railroad redesign in Baltimore, its estimated that Maryland might ev en lose up to 50 percent of its container traffic to a port like Norfolk, Va. — the other East Coast port able to handle the larger ships — costing our region hundreds of jobs and tens of millions in economic activity and tax revenue (Sadowski, 2012, para. 8). One last alternative for crowded ports to compete besides the pervious mentioned options is entering strategic alliances with major shipping companies via a dedicated terminal. This alliance benefits both the ports and the maritime shipping company, this relationship requires a long-term agreement. For the shipping company it secures a port in a profitable location without having to compete with other shipping companies. As for the ports, the shipping company considers the port part of their supply chain, directing a majority of their ship to call upon the port even if there are ports closer or ports containing better facilities. For port authorities, dedicated terminals encourage the development of port facilities allowing them to push for more funding; it is also a useful strategy if there is competition between port terminals (Lun, Lai, Cheng, 2010, p. 182). The Port of Philadelphia remains proactive on attracting ships to their port; they have agents stationed across the world. Likewise, the Port of Baltimore in the late 1990’s attempted to attract two major shipping companies by offering lower dock rates and upgrading facilities around the port. Unfortunately, for Baltimore the shipping companies rejected their offer. Although, this reinforces the lengths that port will go to attract a dedicated shipping company. In conclusion, with the completion of the Panama Canal upgrades soon to be completed, the ports operating on the east coast now face a rush to prepare. The larger ports fare well in this situation, having the room for expansion and up to date infrastructure. The older ports in urban environments scramble to prepare a system to handle the increased demand. There are a few options to aid these ports, depending on the amount of funding available. Some ports like Baltimore are looking to move the sorting of containers to off-site location, depending on rail transportation to deliver the containers. On the other hand, some port authorities are improving the needed infrastructure to allow rapid movements of rail and trucks to and from the facility. Lastly, many ports are securing deals with shipping companies to lure them to make the older ports their main stops in America. This report discussed issues with east coast ports although these strategies are not limited to that area. They are e asily applied to struggling ports across the globe. References Lun, Y.H., Lai, K., Cheng, T.C. (2010).  Shipping and logistics management. London, England: Springer. OBrien, D. (2013, Summer). Pennsylvania’s Homeport: The Port Of Philadelphia.  Catalyst Magazine. Retrieved from http://http://digital.graphcompubs.com/article/Pennsylvania’s+Homeport:+The+Port+Of+Philadelphia+/1445490/0/article.html Rodrigue, J.P., Notteboom, T. (n.d.).  Inland Ports/Dry Ports. Retrieved August 6, 2014, from https://people.hofstra.edu/geotrans/eng/ch4en/appl4en/ch4a4en.html Rodrigue, J.P. (n.d.).  The Insertion of a Satellite Terminal in Port Operations. Retrieved August9, 2014, from http://people.hofstra.edu/geotrans/eng/ch4en/conc4en/agileport.html Sadowski, J.T. (2012, October 24). The port: Baltimores gateway to opportunity.  The Baltimore Sun. Retrieved from http://articles.baltimoresun.com/2012-10-24/news/bs-ed-port-20121024_1_port-expansion-cargo-activity-intermodal-facility Whitefield, M. (2012, November 18). Competition heats up as U.S. ports prepare for Panama Canal expansion.  Miami Herald, p.para. 33. Retrieved from http://www.miamiherald.com/2012/11/18/3104323/competition-heats-up-as-us-ports.html

Thursday, September 19, 2019

Weve Only Just Begun: Translating Third Wave Theory Into Third Wave Activism :: Free Essays Online

We've Only Just Begun: Translating Third Wave Theory Into Third Wave Activism After graduating from college in 1999 with a degree in Women's and Gender Studies, I was looking forward to beginning my new job as an abortion counselor at the local Planned Parenthood clinic. I envisioned working in a strong feminist community committed to a women's right to control her reproduction. On my first day I was ordered to prepare the doctor's scrubs and get his coffee while I observed him chastise women during the procedure for not using birth control. I was angry for having to accept and accommodate this man because he was the only doctor we could get to perform abortions (and according to Roe v. Wade, as I learned, abortions could only be done by doctors). I had studied reproductive rights and was excited and inspired by my Second Wave feminist professors' praises of Roe v. Wade and women's health clinics, but my present reality was not living up to their romantic historical vision. I had also studied Second Wave feminist theories of power, economics, and sexuality and it was this knowledge that allowed me to understand that my so-called glamorous feminist work at Planned Parenthood was not, in fact, expressing feminist principles. I cultivated a desire to use these personal experiences break the silence in the feminist community about these discrepancies and challenge the impervious reputation of Roe v. Wade and abortion providers. I sought to involve myself in organizations working to allow midwives to perform abortions, which would give women more options when it came to choosing a provider. That was also when I came to understand and be a part of third wave feminism. Feminism's first wave is usually seen as having begun with the Seneca Falls Convention of 1948 and ending with securing the right to vote in 1920 and the second wave categorizes the resurgence of women's activism beginning in the late 1960s and ending (or at least ebbing) with the defeat of the Equal Rights Amendment and the Reagan-Bush era. Third wave feminism purports to encompass the young women born in the 1960s and 70s who feel their personal experience of their history set them apart from older women. Barbara Findlen in the introduction to Listen Up: Voices from the Next Generation of Feminism states, "I strongly believe that the experiences that led me to identify as a feminist were significantly different from those that inspired the previous generation" (xi).

Wednesday, September 18, 2019

Malaria Essay -- Biology Medical Biomedical Disease

Abstract: Malaria, which has killed more people than those killed by all the war and all the plagues combined, is caused by a small protozoan parasite of the genus Plasmodium that resides within cells in the bloodstream to mature and avoid detection. There are four main species of Plasmodium that cause malaria. These species of the parasite infect humans and female anopheline mosquitoes at different stages in their life cycle. When an infected female anopheline mosquito feeds upon the blood of the vertebrate, the parasite is transferred through the saliva, into the body of the vertebrate host. Once in the bloodstream the parasite makes its way to the liver and then infects the cells in the liver and in the bloodstream. Malaria is a vector-borne disease caused by the protozoan parasite, Plasmodium. It infects approximately 300 million people a year and is responsible for 1 – 1.5 million deaths each year. Though cases of this disease rarely occur in the US, they are still prevalent in developing areas of the world such as Africa, Asia, and Latin America. There are 156 species of Plasmodium that are known to infect vertebrates. From that group, there are 4 main species that cause various forms of this deadly, yet preventable and curable disease in humans: Plasmodium falciparum; Plasmodium vivax; Plasmodium ovale; and Plasmodium malaria, which can also cause malaria in certain species of apes that are closely related to humans. The main differences between the species of Plasmodium are the appearance (shape and size), the developmental stages of the parasite, the manner is which they infect their host, and the appearance of the blood cells that they infect. Despite the difference between these species, they still target the sa... ...cells in the liver and bloodstream. Using the protection of the cell and making proteins that cause the cells to stick the walls of the blood vessels to avoid being destroyed by the spleen, the parasite is able to stay one step ahead of the immune system of the host. In the blood stream the parasite uses the glucose need for cell process, lysis infected and uninfected blood cells, and release toxins to the blood streams that can lead to serious complications. 4 Bibliography: Mali, Sonja. "Traveler's Health: Yellow Book." Malaria. CDC. 26 Jul 2006 . "Microbiology @ Leicester." Malaria. November 11, 2005. Leicester. 26 Jul 2006 . "Malaria." Malaria. 29 July 2006. Wikipedia. 26 Jul 2006 .

Tuesday, September 17, 2019

Dostoevsky’s Notes from the Underground Essay

The utopian society has a long tradition in both philosophical and literary works. The image of a perfect state ruled exclusively by principles of good and righteousness has spurred the imagination of thinkers and writers over the centuries. Perfect harmony and sublime harmony and understanding dominate this state of things where evil is no longer known. In his famous satirical work, Gulliver’s Travels, Jonathan Swift identifies and censures the flaws inherent in human nature and the general interests, prejudices and impulses that govern the human society. Although the traveler explores unknown and fantastical lands, the various societies he encounters are only different versions of the same human geography governed by reason but also by vice. The last visit however takes Gulliver to the land of the Houyhnhnms, a utopian society that lives in absolute harmony and that does not even comprehend the notion of evil or deceit. It is not by accident that this ideal state is inhabited and ruled by horses endowed with the power of reason while man, or the Yahoo, is a base animal that serves the Houyhnhnms. Swift shows through this utopian representation that, however miraculous the power of reason and creativity in man, it will always corrupted by vice. Human nature is and will always be paradoxical: while reason has the ability to reveal the truth and weigh good and evil, man’s passions and instincts often prevent him from choosing good over evil. In a very different way, Fyodor Dostoevsky’s Notes from the Underground delivers a similar message regarding the possibility of a utopian human society. The â€Å"crystal palace† that the underground man speaks of is a symbol for the impossible, unreachable and vain ideal that the humanity chases. Paradoxically, the same humanity despises this lofty dream because it cannot laugh at it as it would. Moreover, Dostoevsky emphasizes that humanity is not satisfied with perfect harmony and happiness, although it covets impossible dreams. Sufferance is essential to the structure of the individual and, in Dostoevsky’s view, a secret wish of man. Therefore, both Swift and Dostoevsky give similar views of mankind and the impossibility of utopian states. Reason, which gives man the ability to see the truth and distinguish between good and evil, will always be blinded by passion and impulses. Man is a complex and paradoxical being, endowed with a superior spirit but also with a passionate nature apt to lead him into temptations. Lemuel Gulliver travels through the world and lands on peculiar lands where the inhabitants only appear to be fantastical creatures. In fact, all of them prove to be wonderful mirroring of Swift’s British contemporary society. Every state that the traveler encounters is governed by people who are the prey of numberless human impulses such as greed, prejudice, egotism, stubbornness, misconception, deceitfulness and violence. The dwarfs in Lilliput and the giants in Brobdingnag are only two representations of humanity at a different scale. Through these two representations, Swift unmasks human vanity and malice. In both of these countries human reason is paired with cunning and vice. The absurd academies of Laputa mock the vain enterprises of the human reason to conquer nature and reality. Their complicated systems of thought and their absurd inventions and devices only serve to root them strongly in blindness and lies, keeping them farther away from the truth. At the end of the journey, the last of the stops is a utopian land that is antithetical to all the other societies the narrator has lived in. The simplicity of the Houyhnhnms’ society and customs contrasts sharply with the complexity of the human civilization. On the one hand, man is a noble being but also a vicious one. Man is haunted by passions and prone to subjective interpretation of life. Because of this, absolute harmony can never govern a human society.

Monday, September 16, 2019

Beliefs About Students Essay

It is undeniable that the beliefs about students and education have a profound impact on what is taught and how it is taught, just as the beliefs about life have a profound impact on how individuals live their lives. Educational beliefs are revised and refined and over time becomes stronger as they seem to serve us well and prove to be true. Thus, these beliefs ultimately become our philosophy of education. It is possible that every student that enters a classroom can succeed. However, in order for them to accomplish this, teaching should be student centered. Students should be encouraged to understand and appreciate their uniqueness and to be accountable for their learning and behavior. According to Ornstein and Hunkins (2004) Perennialism relies on the past; especially the past asserted by agreed-on universal knowledge and cherished values. Dunn (2005) also agreed that Perennialism is the oldest educational philosophy and is therefore traditional. It is believed that students are vessels to be filled and disciplined in the proven strategies of the past. This philosophy is supported by the realist philosopher John Locke, who was of the belief that at birth the mind is a blank sheet of paper on which the teacher could write knowledge (Tabula Rasa). According to the essentialist viewpoint, there are certain basic or essential knowledge, skills and understandings that students should master in order to function successfully in the society. These are reading, writing, computing and in today’s world, computer skills. Plato, who was the father of idealism, believed that both male and female are equal and should be educated equally. Therefore, the curriculum is the same for everyone and planning to execution of lessons are dominated by the teacher. However, one should not forget that these beliefs are teacher centered and tend to be more authoritarian and conservative and emphasize only the values and knowledge that have survived through time. Learning occurs through experience, Therefore students should be allowed to develop cognitively through experimentation and to reach their own personal potential instead of being shaped into a specific mould. Dunn (2005) cited Immanuel Kant who agreed that knowledge is rooted in the experience of mankind and can only be achieved by an active and exploratory mind, rather than one that is passive and receptive. Carl Rogers also believed in experiential learning. He believed that unlike academic knowledge, experiential knowledge is required to meet the needs of the learner in order to complete important real-life tasks such as learning to drive a car. Every student is different, no single set of learning outcomes is appropriate for all students. Thus a set curriculum will not be suitable for all. Students should be able to determine what they need to study with the guidance of the teacher. This will help them to arrive at their own understandings. Jean Sartre, a leader of existentialism believed that man’s responsibility is vested in man himself. He further stated that people are entitled to be human with dignity andis a human only when he or she is entirely free and accepts responsibility for his freedom. You may be led to believe that students are blank slates and learn based on mainly academic knowledge that has been tried, tested and proven and that all humans are equal and should be educated equally. However, do not ignore the fact that students are taking to the classroom, their own ideas and materials rather than receiving material in class as it is given. Students restructure the new information to fit into their own cognitive frameworks. In this manner, they actively and individually construct their own knowledge. They also are different thus, the same rigorous curriculum will not work for all students. From these facts one may conclude that in order to help students reach their full potential and gain the knowledge and skills that they will require in their daily lives as a democratic citizen of our society, the student centered approach to how students learn must be practiced. Therefore it is recommended that teachers facilitate students instead of being fountains of wisdom. The teacher should help students in their pursuit for knowledge and also help them acquire the communication, problem solving and critical thinking skills which will enable them to be life-long learners.

Sunday, September 15, 2019

A Practitioner’s Guide to Ethical Decision Making

Holly Forester-Miller, Ph. D. Thomas Davis, Ph. D. Copyright  © 1996, American Counseling Association. A free publication of the American Counseling Association promoting ethical counseling practice in service to the public. — Printed and bound copies may be purchased in quantity for a nominal fee from the Online Resource Catalog or by calling the ACA Distribution Center at 800. 422. 2648.ACA grants reproduction rights to libraries, researchers and teachers who wish to copy all or part of the contents of this document for scholarly purposes provided that no fee for the use or possession of such copies is charged to the ultimate consumer of the copies. Proper citation to ACA must be given. Introduction Counselors are often faced with situations which require sound ethical decision making ability. Determining the appropriate course to take when faced with a difficult ethical dilemma can be a challenge.To assist ACA members in meeting this challenge, the ACA Ethics Committee ha s developed A Practitioner's Guide to Ethical Decision Making. The intent of this document is to offer professional counselors a framework for sound ethical decision making. The following will address both guiding principles that are globally valuable in ethical decision making, and a model that professionals can utilize as they address ethical questions in their work. Moral Principles Kitchener (1984) has identified five moral principles that are viewed as the cornerstone of our ethical guidelines.Ethical guidelines can not address all situations that a counselor is forced to confront. Reviewing these ethical principles which are at the foundation of the guidelines often helps to clarify the issues involved in a given situation. The five principles, autonomy, justice, beneficence, nonmaleficence, and fidelity are each absolute truths in and of themselves. By exploring the dilemma in regards to these principles one may come to a better understanding of the conflicting issues. 1. Aut onomy is the principle that addresses the concept of independence.The essence of this principle is allowing an individual the freedom of choice and action. It addresses the responsibility of the counselor to encourage clients, when appropriate, to make their own decisions and to act on their own values. There are two important considerations in encouraging clients to be autonomous. First, helping the client to understand how their decisions and their values may or may not be received within the context of the society in which they live, and how they may impinge on the rights of others.The second consideration is related to the client's ability to make sound and rational decisions. Persons not capable of making competent choices, such as children, and some individuals with mental handicaps, should not be allowed to act on decisions that could harm themselves or others. 2. Nonmaleficence is the concept of not causing harm to others. Often explained as â€Å"above all do no harm†, this principle is considered by some to be the most critical of all the principles, even though theoretically they are all of equal weight (Kitchener, 1984; Rosenbaum, 1982; Stadler, 1986).This principle reflects both the idea of not inflicting intentional harm, and not engaging in actions that risk harming others (Forester-Miller & Rubenstein, 1992). 3. Beneficence reflects the counselor's responsibility to contribute to the welfare of the client. Simply stated it means to do good, to be proactive and also to prevent harm when possible (Forester-Miller & Rubenstein, 1992). 4. Justice does not mean treating all individuals the same.Kitchener (1984) points out that the formal meaning of justice is â€Å"treating equals equally and unequals unequally but in proportion to their relevant differences† (p. 49). If an individual is to be treated differently, the counselor needs to be able to offer a rationale that explains the necessity and appropriateness of treating this indivi dual differently. 5. Fidelity involves the notions of loyalty, faithfulness, and honoring commitments. Clients must be able to trust the counselor and have faith in the therapeutic relationship if growth is to occur.Therefore, the counselor must take care not to threaten the therapeutic relationship nor to leave obligations unfulfilled. When exploring an ethical dilemma, you need to examine the situation and see how each of the above principles may relate to that particular case. At times this alone will clarify the issues enough that the means for resolving the dilemma will become obvious to you. In more complicated cases it is helpful to be able to work through the steps of an ethical decision making model, and to assess which of these moral principles may be in conflict.Ethical Decision Making Model We have incorporated the work of Van Hoose and Paradise (1979), Kitchener (1984), Stadler (1986), Haas and Malouf (1989), Forester-Miller and Rubenstein (1992), and Sileo and Kopala ( 1993) into a practical, sequential, seven step, ethical decision making model. A description and discussion of the steps follows. 1. Identify the Problem. Gather as much information as you can that will illuminate the situation. In doing so, it is important to be as specific and objective as possible. Writing ideas on paper may help you gain clarity.Outline the facts, separating out innuendos, assumptions, hypotheses, or suspicions. There are several questions you can ask yourself: Is it an ethical, legal, professional, or clinical problem? Is it a combination of more than one of these? If a legal question exists, seek legal advice. Other questions that it may be useful to ask yourself are: Is the issue related to me and what I am or am not doing? Is it related to a client and/or the client's significant others and what they are or are not doing? Is it related to the institution or agency and their policies and procedures?If the problem can be resolved by implementing a policy of an institution or agency, you can look to the agency's guidelines. It is good to remember that dilemmas you face are often complex, so a useful guideline is to examine the problem from several perspectives and avoid searching for a simplistic solution. 2. Apply the ACA Code of Ethics. After you have clarified the problem, refer to the Code of Ethics (ACA, 2005) to see if the issue is addressed there. If there is an applicable standard or several standards and they are specific and clear, following the course of action indicated should lead to a resolution of the problem.To be able to apply the ethical standards, it is essential that you have read them carefully and that you understand their implications. If the problem is more complex and a resolution does not seem apparent, then you probably have a true ethical dilemma and need to proceed with further steps in the ethical decision making process. 3. Determine the nature and dimensions of the dilemma. There are several avenues to foll ow in order to ensure that you have examined the problem in all its various dimensions. Consider the moral principles of autonomy, nonmaleficence, beneficence, justice, and fidelity. Decide which principles apply to the specific situation, and determine which principle takes priority for you in this case. In theory, each principle is of equal value, which means that it is your challenge to determine the priorities when two or more of them are in conflict. o Review the relevant professional literature to ensure that you are using the most current professional thinking in reaching a decision. o Consult with experienced professional colleagues and/or supervisors.As they review with you the information you have gathered, they may see other issues that are relevant or provide a perspective you have not considered. They may also be able to identify aspects of the dilemma that you are not viewing objectively. o Consult your state or national professional associations to see if they can pro vide help with the dilemma. 4. Generate potential courses of action. Brainstorm as many possible courses of action as possible. Be creative and consider all options. If possible, enlist the assistance of at least one colleague to help you generate options. . Consider the potential consequences of all options and determine a course of action. Considering the information you have gathered and the priorities you have set, evaluate each option and assess the potential consequences for all the parties involved. Ponder the implications of each course of action for the client, for others who will be effected, and for yourself as a counselor.Eliminate the options that clearly do not give the desired results or cause even more problematic consequences. Review the remaining options to determine which option or ombination of options best fits the situation and addresses the priorities you have identified. 6. Evaluate the selected course of action. Review the selected course of action to see if it presents any new ethical considerations. Stadler (1986) suggests applying three simple tests to the selected course of action to ensure that it is appropriate. In applying the test of justice, assess your own sense of fairness by determining whether you would treat others the same in this situation. For the test of publicity, ask yourself whether you would want your behavior reported in the press.The test of universality asks you to assess whether you could recommend the same course of action to another counselor in the same situation. If the course of action you have selected seems to present new ethical issues, then you'll need to go back to the beginning and reevaluate each step of the process. Perhaps you have chosen the wrong option or you might have identified the problem incorrectly. If you can answer in the affirmative to each of the questions suggested by Stadler (thus passing the tests of justice, publicity, and universality) and you are satisfied that ou have selected an appropriate course of action, then you are ready to move on to implementation. 7. Implement the course of action. Taking the appropriate action in an ethical dilemma is often difficult. The final step involves strengthening your ego to allow you to carry out your plan. After implementing your course of action, it is good practice to follow up on the situation to assess whether your actions had the anticipated effect and consequences. The Ethical Decision Making Model at a Glance 1. 2. 3. 4. 5. 6. 7. Identify the problem. Apply the ACA Code of Ethics.Determine the nature and dimensions of the dilemma. Generate potential courses of action. Consider the potential consequences of all options, choose a course of action. Evaluate the selected course of action. Implement the course of action. It is important to realize that different professionals may implement different courses of action in the same situation. There is rarely one right answer to a complex ethical dilemma. However, if you follow a systematic model, you can be assured that you will be able to give a professional explanation for the course of action you chose.Van Hoose and Paradise (1979) suggest that a counselor â€Å"is probably acting in an ethically responsible way concerning a client if (1) he or she has maintained personal and professional honesty, coupled with (2) the best interests of the client, (3) without malice or personal gain, and (4) can justify his or her actions as the best judgment of what should be done based upon the current state of the profession† (p. 58). Following this model will help to ensure that all four of these conditions have been met.

Saturday, September 14, 2019

Companies should spend money on improving the work skills of their employees Essay

Companies should spend money on improving the work skills of their employees as it is to be seen from the leading top businesses that this will result in high success. Firstly, the more investment is made in improving a certain aspect, better results follow. By spending money on improving the skills, it will allow more productive workers making the production rate efficient which all leads to increasing profit. The word â€Å"skill† is quite broad since it could be any kind of skill and it will all differ for the employees depending on which position they are in the company. This can also bring the company a good image. Example, the skills of marketing in a company are to comprehend with the customer to satisfy them. By learning these skills, they may pass on the positive energy to the customers leading to word of mouth and Increase Company’s reputation. Secondly, it will be a lot more financially beneficial to develop current workers than to bring skilled workers from outside. It can also bring the company a bad atmosphere and less bonding which is a negative factor as bonding is important between each worker to work as a team to produce goods or services. Example, it will create much better synergy for the teams to help develop skills together than to have one of their fellow worker get fired and have one replace the place. Thirdly, it will improve personal skills and confidence. By obtaining the extra skills it will almost immediately increase the confidence of the worker allowing the worker to even perform well in their personal life. These personal skills may also help the unstable society where anything can happen the next day. Example, this worker who may have been trained and have improved skill of comprehending, can help talk to a person who is trying to suicide in the middle of the street. The worker can persuade the person not to jump off the bridge with their ability to persuade or talk well who dealt with A/S problems in a company. To conclude, for the aforementioned reasons, any kind of training that may benefit a worker’s ability to complete their job is highly likely to be beneficial.

Friday, September 13, 2019

Challenges Of Implementing Renewable Energy Essay

Challenges Of Implementing Renewable Energy - Essay Example The UK government wants to develop this energy source as a viable and active contributor to the economy. However, developing and using these free energy sources is not very easy and a number of challenges and barriers need to be overcome. These challenges include technical, social and financial challenges (Scottish Power, 2004). This paper will examine renewable energy sources in this context and suggest solutions to overcome the challenges. The UK government has undertaken a few projects to meet its obligations of reducing greenhouse gases. As per the Kyoto protocols, a signatory to the protocols and this includes the UK, have agreed to cut down their emissions to pre-1990 levels. The UK faces a huge problem of reducing the carbon levels and emissions since it mostly relies on coal-fired power plants and nuclear plants for power generation. For 2006, the total amount of Green House Gases - GHG emitted in the UK was the equivalent of 7,076 million metric tons of CO2. It is estimated that from these emissions about 2344 Teragrams were due to CO2 emissions from the activities of standard and old electricity power grids (SmartGrid GB, 2012). Other than nuclear power, all other systems and plants generate excessive carbon. Domestic and household consumption in the UK makes up for 60% of the power used while other users such as industries, utilities, offices, and infrastructure consume the rest. Automobiles account for more t han 75% of fossil fuel consumption (Williams, 2010). To promote the use of green and clean energy systems, the UK government has initiated a project that funds and supports solar energy by residential homes (Bullis, 2012). The proposal is called ‘Feed-In Tariff – FIT’. This project involves encouraging households to install small solar panels with solar PV that can generate electricity. The Department of Clean Energy of The UK government has undertaken a few projects to meet its obligations of reducing greenhouse gases. As per the Kyoto protocols, a signatory to the protocols and this includes the UK, have agreed to cut down their emissions to pre-1990 levels.

Thursday, September 12, 2019

Description of Accounting Industry Essay Example | Topics and Well Written Essays - 1250 words

Description of Accounting Industry - Essay Example The accounting Industry is a very important service industry and has a strong growth potential. The Accounting Industry has grown steadily in the past five to ten years and is "expected to grow faster than average for all occupations through the year 2014 (U.S. Department of Labor Bureau of Labor Statistics)." The growth of the economy will increase new businesses will increase the need for accountants to handle the financial affairs of those businesses. Employees in the accounting industry set to retirees or changing careers will also increase jobs in this industry. One major trend that will increase jobs in the Accounting Industry is due to accounting scandals. Accounting scandals have lead to changes in laws and regulations, which in turn will increase the number of jobs in the industry. "In response to accounting scandals, new federal legislation restricts the non-auditing services that public accountants can provide to clients. If an accounting firm audits clients' financial statements, that same firm cannot provide advice in other accounting areas such as legal matters, investment banking, and human resources (U.S. Department of Labor Bureau of Labor Statistics)." These regulations are to help prevent scandals and fraud in the accounting industry. ... Department of Labor Bureau of Labor Statistics). A large cause of the growth of this industry is the services provided by the industry. The Accounting Industry provides a variety of services to individuals and companies who retain monetary gains either from sale of goods and services or from receipt of wages. Almost everyone in the country has finances and monetary gain. The increase in individual and even business wealth causes an increased need for financial advisors, insurance providers, tax preparation and advice services, and other accounting services. There are four major fields of the accounting industry in which the provided services can be broken down. The first field is the Public Accountants, which include the Certified Public Accountants. Public Accountants provide auditing, accounting, tax, and consulting services for corporations, governments, nonprofit organizations, and individuals (U.S. Department of Labor Bureau of Labor Statistics). Public Accountants concentrate in one specific field of accounting for example, Tax Accounting or Financial Analysis. Another major field of accountants are the Manag ement accountants, which include cost, managerial, industrial, corporate, and private (U.S. Department of Labor Bureau of Labor Statistics). These accountants record and analyze financial information for corporations in order to provide accurate information in which the company can make accurate business decisions based on financial data (U.S. Department of Labor Bureau of Labor Statistics). A major responsibility in this field is to "prepare financial reports for the stockholders, creditors, tax authorities, and regulatory agencies (U.S. Department of Labor Bureau of Labor Statistics)." The third field is the Government Accountants and Auditors and

Wednesday, September 11, 2019

Current issues in hrm - Final report (build up from the draft report Essay

Current issues in hrm - Final report (build up from the draft report. id no.78155928) - Essay Example Equal opportunity concentrates on eliminating any forms of discrimination and embarks on respect and fair treatment for all. Both the management of diversity and equal opportunities are policies which the human resource department should manage to create strategic plans to implement throughout the organization. Managing diversity recognises that every one is unique and that people have different abilities to contribute to organisational goals and business performance. This is what is termed as a ‘valued-based approach’, which enables organisations progress towards embracing equality. When it comes to equal opportunities organisations aim at following the law and not really harnessing the potential advantage of a diverse workforce or checking to ensure that diversity is not an obstacle to achievement of organisational goals. However, managing diversity is pro-active approach that seeks to root out any unfair bias that affects operational activities, and it goes beyond follow the law to extent it is about being competitive or surviving in the market place. Managing diversity is inseparable from the core functions of the HRM system, as it is connected with the development of communication within the organisation, as well as creating a flexible system of psychological and economic motivation so that to boost the employees’ performance. As the competitive advantage of any company depends upon its staff and their characteristics, diversity becomes crucial to consider while talking about managing personnel. It is essential for the human resource department of companies to integrate the personal attributes of its employees to form a cohesive unit. Social management is therefore an inseparable part of HRM. The end of the 19th century was characterised by a rapid transition from national to multicultural societies, and this transition concerned organisations as well ( ). These changes are extremely important, as

Psychology - Community service Research Paper Example | Topics and Well Written Essays - 1000 words

Psychology - Community service - Research Paper Example After a lengthy interview with the agency’s Deputy Director, I found out just how much of a toll order it is to keep these agencies running. They face numerous day to day challenges. It takes nerves of steel to keep these agencies ablaze. The Ray of Hope Agency takes care of the entire Village. It serves a population of about 4500 people. It has majorly employed people from the local area. There are however experts employed from all around the country who take care of the more sophisticated aspects. The agency has employed people from all walks of life, ranging from cleaners to cooks to mentors to psychologists and managers. Applicant employees are thoroughly vetted before being employed. Being a church based agency, Ray of Hope insists that its employees be God fearing. Employment is purely based on merit and dedication to Christianity. The agency has local agents who identify the Middle School Students who are most inclined towards dropping out of school and those who have recently dropped out and have not been subjected to the rigorous process of the agency. Once identified, the students are approached by a set of qualified psychologists who talk them into participating in the agency’s process. The students are then officially enrolled into the agency. A team of staff members is set out to investigate each student’s background and approach his or her parents or guardians. The team comes up with a report that explains the possible reasons for the students apparent drop out from school or inclination towards it. The students are then each counseled appropriately by experts. They are made to watch movies that touch on real life scenarios and the importance of education. The values of education are thoroughly highlighted and brainwashed into the student’s minds. They are kept free from demeaning peer pressure and bad habits like drug abuse and sexual encounters. They are convinced to enroll back in school. Working with their

Tuesday, September 10, 2019

International Advertising WPP's Digital Push Essay

International Advertising WPP's Digital Push - Essay Example In order to ensure sustenance in today's globalized scenario, the advertising industries need to redesign, reframe and refurbish their approach to the overall concept of advertising. The competition in the contemporary advertising industry is not so much about scoring over one's rivals, but more about assuring a timely transition from traditional business models to E-business models. 1. Survival in the Contemporary Advertising Scenario is a Fast-paced and Perpetual Process: The traditional advertising business was more of a predictable and a relatively lethargic system that resorted to and adapted to change at a slow pace. However, the contemporary advertising industry being dependent on internet and information technology is a perpetually evolving and a continually altering business. The advertising professionals ought to be always on their toes to benefit from and incorporate the upcoming opportunities unleashed by technological changes. 2. 2. Resistance to Change is Death: Considering the ongoing shift towards online approaches, the advertising professionals need to embrace digital technology as not one another option, but the ultimate way the businesses will conduct themselves. This calls for a marked shift in the mindset and individual perceptions. With a bulk of revenues coming from Web marketing, resistance to change means a sure death. 3. Don't Expect Well Defined and Clear Cut Adversaries and Friends: The digitalized advertising industry of today is not a battle ground, but a global market that requires an amorphous approach that can make way for a simultaneous collaboration and competition between the key players, based on the identification of opportunities and ensuing challenges (Steel 2009). 4. Do not Expect Ignorant Customers: The contemporary advertising industry will have to grapple with the customers who are well informed and cognizant of their requirements. The customers today are immaculately choosy about the advertising solutions that can serve their needs. 5. Synergy is the Name of the Game: Big advertising companies should visualize themselves as a fluid talent pool that can exploit the abilities and resources scattered across the organizations to assemble compatible and seamless virtual teams (Koncept Analytics 2007). 6. Do Not Worry About who Gets the Credit: A digitalized advertising industry is an amorphous and faceless business in which individual organizations and personalities are always less important then the challenges being faced and the ensuing solutions. An unrestrained quest for recognition may make the system rigid and unresponsive. 7. Never Get Satisfied: In a market defined by change and innovation, satisfaction and complacence means deterioration, at least in a relative sense. Always keep an eye on the emerging changes, and in fact visualize and expect the things to change. 8. Vision is a Must: A thorough vision of the nature of things to come and panache for imagination and