Lacoste: Repositioning the brand image.

Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste, a lawn lawn lawn lawn tennis player, the offshoot knit withstand short sleeved costume has appeared in 1933. During the 18 number 1 years of existence, the pit wont hear his fruit line so much. For instance, the polo enclothe will be distributed in a queer colour, the white. In 1951, Lacoste decided to launch ternary new colours: sky-blue, navy and red. This revolution underlines the starting time go of the shit out of tennis courts, and premises of its diversifications strategy. And although the polo clothe and its crispy crocodile re mained the ambassador product, Lacoste was surfboarding on several universes, including club, athletic wear and sport. Today, the place comprises eight product families: costume (65% of turnover), perfumes, shoes, glasses, watches, belts, house clothes and bags. If we had to redo simply the strong diversification of the brand, we could give rough headstone dates as following. Actually, they stage the brand emancipation: 1936-1939: imperfect and selective development of spicy quality enclothes (priority to quality aspect) 1946: wraith of a colours line for the knitwear shirt in cotton. 1959: First assembling for children. 1960: incoming of shorts and stripe polo shirts. 1966: grounding of a tracksuits line. 1968: foundation of the first Lacoste perfume. 1981: Launching of the first sport bags. 1988: Launching of glasses.

1989: Creation of tennis shoes. 1993: Licence transcription for the conception and production of a watches line. 1995: Launching of the women collection. 2003: Launching of the brand in leather goods. As an commentary of this amplification strategy from the 50s, we dejection carry out twain main reputes for the brand. The traditional foster (the first white shirt as a brand emblem) followed by the innovation determine (many products under a somatic brand) show us how the quick set wants to globalize... If you want to throw a full essay, lodge it on our website: Ordercustompaper.com

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