Napster - 4Ps

CASE STUDY ON NAPSTER INDIVIDUAL ASSIGNMENT SUBMITTED BY: - SUBMITTED TO:- indigo BISHT Mrs. RUCHI DIXIT PTM1001014 Module Lecturer Question: Evaluate how Napster has alter for each one ingredient of the market mix to deal with traditional and online symphony retailers? final result: History of Napster Napster was first of all cr takeed in 1998-1999 as a peer-to-peer music downloading program. However, on certify 5, 2001 Napster was ordered by the U.S. court to suss come on craft copyrighted material. The following Year Napster filed for bankruptcy and was bought out by Roxio, Inc. Napster has since reopened its online doors for business. It now does business in Canada, the U.S. and the United Kingdom, has 410,000 customers, each of which stipend ?14.95 per month to narrow the right of use to 1.5 one thousand thousand songs. With the increases in technology, Napster has had to focus on new slipway to pull in customers and keep up with its competitors such as iTunes.

Because of this fast pathetic environment, the company has strategically diverse its marketing mix. Product The core reaping of Napsters is music. The company asserts unlimited assenting to 1.5 million songs to subscribers at a fixed price per month. It besides offers mass customization with radio stations based on peculiar(p renominal) artists and modern consumer down! loads, along with a page that lists recommendations from Napster. These additional features (part of Napsters widen product) give the company an edge over competitors who unaccompanied offer music downloads. The Napster name is deeply tied in with its product. The neutral of Napster is to continue to build the Napster consumer brand as fountainhead as increase awareness of the Napster brand identity. Napster has a written report as an all you can eat music advantage which is fun and affordable. These branding...If you want to get a right essay, order it on our website: OrderCustomPaper.com

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