Airline History Jet Blue Airways Essay

I impart bring humanity back to air travel. This was the gist of the cognitive content given by Jet naughty Airways CEO David Neeleman in February 2000 in sunrise(prenominal) York City during the inauguration of its maiden escape from John F. Kennedy aerodrome to Fort Lauderdale, Florida. jetblue. com (2008). With initial capital of US$130 million, David Neeleman combined his get a lines from deuce-ace respiratory tract companies where he was previously connected and implemented an innovation of airline service marketing strategy centered on low hail f be and guest needs satisfaction that rocked the aviation business.Since its inception, JetBlue was associated and maintained its avouch service target positi superstard as low speak to airline with spirited quality guest service. The branding extends to the employees in terms of benefits and stock barter for options. For three consecutive y auricles since its inception, the airline tested its untested brand of air trav el within the US contrastive states. When enough experience was collected as to consumers acceptance of its unique brand of airline travel, the lodge embarked into the international flight market. It was in May 2004 that an international flight flew from New Yorks JFKInternational Airport to Aguadilla, Puerto Rico (Peterson, 2004). Currently, JetBlue Airways flies to 54 destinations in 6 countries (jetblue. com, 2008). Jet Blue Airways business success is a evidence of sellfully analyzed plan of strategies centered on satisfying customer wants and needs. The strategies made the customer palpate important and felt that Jet Blue cares for them (Jetblue. com/about/,2008). They offer tasty snacks and drinks Snacks are needed by flight customers though its a 45 minute flight tho much so in a 5 hour flight.They provided this in response to the needs which they learned from customer complaints in most airlines. quite of saying free snacks and drinks, they 2 present the message in a different way by saying tasty snacks and drinks They provide honorable R&R. JetBlue has made red-eyes a thing of the past with the introduction of our new Shut- Eye Service on all overnight flights from the West. On these Shut-Eye Flights Customers are enticed to sleep with the help of a Bliss Spa amenity turnout containing breath-freshening mint lip balm, lemon+sage body butter, an eyeshade and ear plugs.Then, just prior to arrival, customers are treated to a good morning time service of hot towels, and Dunkin Donuts coffee and tea, orange juice or bottled escape water. (Why youll like us, jetblue. com/about, 2008). To this date, this kind of service is the only star of its kind in the airline industry. JetBlue did this to differentiate its service from other airlines regarding care for the customers. The comp either is offering large low fares with their own Bill of Rights. The customers, in their mind, JetBlues strategy is value for money fares, lower in cost than compet itor airlines but with high priced quality service, their own way of aring for the customers. joy is guaranteed with customers Bill of Rights. Award-winning service Their service is with a smile, from the pilot to confine attendant. Smile is a gesture meaning you are welcome, a great way of expressing we care. As of November 2008, the smart set garnered a total of 100 different awards including the most coveted Best Airline Award and Best grocery Development Award (jetblue. com, 2008). The company is offering a customer inscription program This program is designed to maintain loyal customers and in at once intention them in he promotion of their brand of service called word of lecture. The satisfied customer will always have the urge to bear witness others of their good experience with JetBlue. This is an excellent way and inexpensive promotional gimmick. 3 Signing up to the customer loyalty program is hassle-free because you can do it online. Offering exclusive features of cabin flight The following features are one and only of its kind in the aviation industry direct TV programming, XM Satellite Radio, Fox InFlight movies and free wireless. JetBlue made these amenities available to their customers without any additional harge unlike other airlines and they were the first to offer this kind of amenities. Widest legroom for the customer to stretch The airplane Airbus 320 has the widest legroom between the seat rows thus letting the passengers feel relaxed and enjoy the flight. This is the most important feature of JetBlue planes. jet to Green The Jetting to Green program offers JetBlues customers the opportunity to offset CO2 emissions generated by their travel. Upon completing their itinerary online, customers will have the option to link directly to www. carbonfund. org/jetblue to offset heir flights carbon footprint (jetblue. com/ parking area/, 2008, 1st para. ).This is the latest addition to the marketing strategies of the company which is in run along with company social province of caring for the environment. The customers can help in maintaining environmental sustainability. No other airline has thought of this only JetBlue. With the companys offer for stock option purchase and the social responsibility consciousness in the conduct of its strategic operation, in addition to its existence customer needs reactive, anyone will be proud to be a part of the company.