Major Corporation Essay Example | Topics and Well Written Essays - 500 words

Major Corporation - Essay Example Building the brand to such a high level took Coca Cola many years. It has launched several campaigns aimed at meeting its philanthropic objectives and to uphold its brand name in the business sector. This therefore means that its philanthropic efforts are aimed at achieving its core competencies. Coca cola has several slogans that are aimed at increasing its potency as well as inventiveness in the commerce industry. The Cola Life project that was launched in the year 2000 was primarily aimed at dealing with the problem of aid supplies. This was of course to the beneficiary countries of the company. The countries that were targeted by this inventiveness were those that had circulation points of the corporation but had financial tribulations hence they could not meet the demand for provision of aid to citizens (Publications, 2003, p. 153). The corporation has also launched a program in which it intends to fit aid packages into its containers in order to reach out to the poor people in the planet. The operation is being termed as AidPod. This inventiveness is benevolent and Coca Cola is using the aptitude that it has in its core competencies as a driving feature. The company is also collaborating with a non-governmental organization called Automated External Defibrillator in yet an additional movement that is aimed at enlightening individuals on the HIV pandemic. The two organizations are also collaborating in other initiatives to deal with AIDS and drugs across deprived countries (Publications, 2003, p. 152). Coca Cola is also involved in initiatives in South America to support young boys and girls who want to join sports. The organization has launched numerous sporting arenas that are mainly targeting youthful people who are below ten years to embrace sports. The company is also involved in campaigns that involve availing water to people. The corporation understands the need of hygienic water because it